Stop guessing. Build a system that turns attention into enquiries.
If you want growth but feel like you’re doing random marketing, posting with no direction, or relying on hope instead of a clear process, this track gives you the tools and logic to grow as far as your effort will take you.
Clear strategy. Practical implementation. Common sense over gimmicks.
What you’ll get from this
By the end of your sessions you’ll have:
-
A clearer offer and message people understand quickly
-
A simple path from attention to enquiry or booking
-
A repeatable routine for marketing that doesn’t rely on motivation
-
The ability to read basic performance signals and adjust intelligently
-
More confidence in what to do next, and what to stop wasting time on
Promise: I’ll give you the tools to understand distribution and growth, and how to work with it, so you can progress through consistent effort.
Who it’s for
This is for:
-
Small businesses that want more enquiries without hiring a full marketing team
-
Charities and organisations that need better visibility and clearer messaging
-
Teams who want a consistent growth system rather than ad-hoc posts
-
Anyone who wants practical marketing skills they can apply long-term
If you’re willing to learn and apply, this works. If you want a shortcut with no effort, it won’t.
What we can cover (examples)
We build around your goals, but common areas include:
Foundations that make everything else easier
-
Clarifying your offer so people “get it” fast
-
Audience and messaging: what you say, who it’s for, and why it matters
-
A basic marketing plan you can actually stick to
Conversion path (attention → action)
-
Your enquiry journey: what happens after someone sees you
-
Simple funnel logic: profile or website to call, message, form, or booking
-
Calls to action that convert without sounding salesy
Website and local visibility
-
Website structure and what pages you actually need
-
Local visibility basics, reviews, and trust signals
-
Foundations of SEO and blogging if it fits your business
Tracking and decision making
-
What to measure (and what to ignore)
-
Simple reporting that tells you what is working
-
How to adjust your message, content, and offers using common sense
Paid promotion (only if appropriate)
-
When it makes sense to use paid distribution
-
How to avoid wasting budget
-
Basics of targeting and creative that converts
How sessions work
Every first session starts with a free baseline check:
-
What you sell and who you sell it to
-
What you’ve already tried and what’s not working
-
Where you’re losing people (message, visibility, conversion, follow-up)
-
The simplest system we can build that you can repeat
My style is relaxed and practical. Questions are welcome throughout, and we can pivot if we find a bigger lever worth fixing first.
Pricing and booking
1 to 1 training is fixed to 60-minute slots
£30 per session
-
Appointment only
-
Remote or in-person where practical
-
Book single sessions or multiple 60-minute slots as needed